If An Ad Shows on A Website, And Nobody Sees It, Does it Still Make Money?

Billboard by Curbly on Instagram
From our 2015 Yellowstone road trip. Follow us on Instagram!

There's this billboard near the off-ramp I take almost every day on my way home from work, and it always makes me chuckle. See, the highway, at that point, has a pretty high sound barrierĀ along the eastĀ side, which makes it impossible for anyone driving north to see more than about half of that billboard.

I drive by it, day after day, wondering what it might be trying to advertise to me. Continue Reading